FlyResearch is a 21st century, full-service agency, specializing in qualitative & quantitative research.
We combine the latest research techniques with proven methodologies to deliver successful research analytics,
very cost efficiently. We conduct everything from ad-hoc and continuous tracking studies through to bespoke solutions
delivering robust data with actionable insights and recommendations to our clients. All research is conducted using
a high quality premium panel in the UK and Internationally.
The Fly Promise
We have a long heritage of delivering successful research projects and fully meeting our clients' needs, which has led to a high level of client retention. Our commitment to delivering extraordinary client servicing on projects has meant most projects roll in through "Word of mouth" and "Repeat business". We pride ourselves on the quality and speed of our work, which has given us the confidence to 'fully bill clients when they are completely satisfied with the work delivered by FlyResearch'.
Greg Ward Managing Partner
Dave Waddell Managing Partner
Ian Davidson Founding Partner
Dr Liz Nelson Obe Advisor to the board
Mike Penford Advisor to the board
Gisele Perras Financial Controller
Julia Karant Account Director
Sim Dehra Senior Consultant
Get in Touch
Greg manages the UK office and is undoubtedly an ideas man and a true research innovator who loves a challenge! He has vast experience of
online research panels, bespoke methodologies, complex projects and modeling. He worked at TNS, AGB Research and helped launch Superpanel
(world’s most validated consumer measurement tool) after which he established his agency called Aquiduct running P&G & Wrigleys accounts.
Following that he worked at YouGov as MD and at GMI.
Dave is a co-founder of FlyResearch, now runs the Newcastle office & European operations. He is one of our most experienced researchers,
working with top PR agencies and Management Consultancies. Dave joined the Mars Corporation R&D after obtaining a degree in Chemistry
and Biology, over a 25 year career there he performed senior management roles running teams of up to 200 people in a wide variety of
functions including Sales, R&D and Operations.
Ian is a joint founder of Fly, now runs the Australian Office. After obtaining a degree in geography from Oxford University and an MBA from INSEAD,
Ian spent over 15 years in market research at companies like Thomson Holidays and Nestlé, working in the UK, France, Greece and Spain. He was previously
the Head of Marketing at Opodo, responsible for a €40m and set-up the consumer marketing function for 2 start ups, subsequently sold out for over $100m.
Dr Liz Nelson Obe
As Chairman at FlyResearch, she keeps the team strategically aligned and has a passion for research innovation, developing talent and green issues. Liz studied
Clinical Psychology and has been key in the development of the UK and global research industry. Liz helped found Taylor Nelson, a research powerhouse that has
since become the 2nd largest market research company in the world and more recently QResearch, a mobile research specialist, part of FlyResearch.
Mike has over 30 years experience in the market research industry with AC Nielsen and TNS where he was UK Managing Director. At Fly, Mike is a Non-Executive Director
in charge of Strategy and Product Development. Mike has a great strategic overview of the global research industry, and with his in depth knowledge of numerous sectors
from finance to pharma he ensures Fly keeps on innovating in the right direction.
Gisele is a senior Chartered Accountant and an extremely efficient Financial Controller, overseeing all financial functions at Fly. She started her training contract with
Binder Hamlyn, subsequently working client side in the Services Industry Sector for the largest datacentre of Data Science as a Management Accountant. She also worked at
Aquiduct, an online Research Agency and in more recent years a TV production company.
Julia has over 15 years experience in market research and is very meticulous with her work. She started her career at MORPACE International followed by CFI Group and Holden Pearmain,
now working as a Senior Account Director at FlyResearch. Her expertise includes all aspects of online research as well as complex multi-country tracking studies, predictive modeling,
conjoint analysis and customer satisfaction research. She has worked for clients like Nokia, O2, Vodafone, Ford, BT, Marks and Spencer etc.
Sim has extensive experience working with Quantitative/ Qualitative research techniques, Developing Digital Strategy, Competitor Analysis and market landscaping, Conceptualising and
developing methodologies, Project &Team Management (concept through to delivery) and Digital & Media Consultancy. She has previously worked for agencies like Millward Brown, GfK and Nielsen,
currently looking after the Business development and Marketing function at FlyResearch.