Creative testing is a way of evaluating how effective the creative is and how successful it will be at impacting the desired target audience, from a research standpoint. The creative is the bloodstream of an advertising campaign or marketing activity, so the success of that activity hugely depends on the success of the creative itself.
HOW DOES IT WORK
We help clients develop and fine-tune initial ideas to rough concepts, creative themes to the final copy, and the FlyResearch community and Fly’s experts directly provide feedback on those creatives. We test all creative using specific "Brand & Advertising" and "attitudinal metrics" against the client's desired target audience.
Fly has perfected various quantitative and qualitative techniques such as storyboarding, mock-ups, Interactive questionnaires, mood boards, animatics, etc. to test creatives against desired metrics.
We also offer the opportunity to re-contact your target segments for a more continuous and effective conversation.
Fly’s offering includes
Landscaping and market sizing
Testing initial concept to a finished creative theme
Measuring Brand & Advertising to internal metrics
Think tank concept for brainstorming new ideas against specific target segments
Guidelines to make informed and calculated future decisions
Opportunity to re-contact the target audience for continuous feedback
ADVANTAGES OF COMMISSIONING CONCEPT/ CREATIVE TESTING WITH FLY
Our Fly experts work 24hrs a day, 7 days a week to ensure we are responsive to all client requests and deliver the research not just effectively but also in Real-time.
At Fly, we own a very high quality panel that is exceptionally reactive ensuring we deliver on last minute client requests so the creative can be optimized before the campaign goes live.
Our premium panel is continuous and extraordinarily good by industry standards, which enables us to run continuous tracking studies and trends for our clients efficiently.
We use a very transparent costing structure called tailored research costing which in essence means "clients only pay for the service they commission", making our project costs very fair and cost efficient.
We deliver creative testing results in real time to ensure clients can optimise the creative in time for their campaign launch or marketing activity deadlines. Results can be delivered in Excel, SPSS and PowerPoint files depending on the client requirements.