HOW DOES IT WORK

We help clients develop and fine-tune initial ideas to rough concepts, creative themes to the final copy, and the FlyResearch community and Fly’s experts directly provide feedback on those creatives. We test all creative using specific "Brand & Advertising" and "attitudinal metrics" against the client's desired target audience.

Fly has perfected various quantitative and qualitative techniques such as storyboarding, mock-ups, Interactive questionnaires, mood boards, animatics, etc. to test creatives against desired metrics.

We also offer the opportunity to re-contact your target segments for a more continuous and effective conversation.

Fly’s offering includes

ADVANTAGES OF COMMISSIONING CONCEPT/ CREATIVE TESTING WITH FLY

DELIVERABLES

We deliver creative testing results in real time to ensure clients can optimise the creative in time for their campaign launch or marketing activity deadlines. Results can be delivered in Excel, SPSS and PowerPoint files depending on the client requirements.
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