Historically, research lead-times of 4-6 weeks was standard across the marketing industry and advertisers had to build in that
time into their decision making process. This period of "not knowing" could result in misdirection and potentially a large loss of
revenue for advertisers. In more recent years, research is being run in more Real-time, i.e. giving clients access to data and
results in days not weeks. This has helped advertisers and agencies hugely as they can now make key decisions more efficiently and soundly.
HOW DOES IT WORK
Fly offers high quality Real-time research, 24 hrs a day, 7 days a week for clients looking to understand what’s happening in the moment, to make important decisions. The research helps our clients to gain a competitive edge, learn information about market needs and size, along with the typical behaviors of their target audiences.
We offer our clients a free of charge service called FlySWAT which helps map out specific target audience or specific segments that they are looking to target through the Real-time research, in order to achieve the most optimal results.
Real-time research can be run using just a single question to ultra complicated surveys (with complex routing), we adapt the research around client requirements to ensure they get the answers they are looking to achieve through this research.
We deliver results in as little as 60mins to within the week depending on the complexity of the brief (not 4-6 weeks like it was historically done). Fly offers this service with a wide coverage across the UK using the Fly Premium panel and multinational using other panels.
ADVANTAGES OF COMMISSIONING REAL-TIME RESEARCH WITH FLY
Real-time insight – Our Fly experts run research in Real-time and regularly deliver results to tight deadlines.
Continuous panel – At Fly, we own a very high quality panel that is not just exceptionally reactive but is also a continuous panel (i.e. have had the same panelists for a long time), ensuring re-contact research is very effective.
High response rate – By combining our interactive techniques like auto-punching and offering high incentives to our panelists we achieve optimum response rates for Real-time research.
Questionnaire techniques – We use highly interactive and engaging techniques to survey respondents to avoid tiredness and repetition.
Activity based costing model – We use a very transparent costing structure called activity based costings model which means our clients only pay for the service they need, which makes our project costs very fair and efficient.